it’s a “4d” world…

Have you ever been in the situation where you are happy with your logo or brand mark, just to realize that once that image is on actual products, it loses it’s luster?  You find that its not easy to make the assumption that your $25 logo doesn’t look good on any of your intended purposes for using it…

why was i happy with the intitial design? Now I’m not…

Have you ever been in the situation where you are happy with your logo or brand mark, just to realize that once that image is on actual products, it loses it’s luster?  You find that its not easy to make the assumption that your $25 logo doesn’t look good on any of your intended purposes for using it…

– maybe the logo has too many colors and it’s too expensive to print?

– you get extra charges for embroidery on your shirts due to all the colors and different threads used?

– maybe your products are seen by customers under different lighting then the lighting you were exposed to when the design was approved?

Here are my reasons as to why “3d” needs to apart of the process of building your brand image…

1. Branding guides are great, but cg makes the brand come alive.

In my design work I sometimes fall guilty of just having the branding guide or just offering the branding guide.  The ability of have cg capability gives me the change to turn your brand mark into any type of material you might desire.

Maybe you want your logo in glass, wood, vinyl?  Will it look good? We can find out before you sign off on the design.

2. Its tough to tell how your brand mark will look and function in real world applications and media.

Any graphic designer worth their education will use mockups… the 2d ones.  I do as well.  However, 3d capability really puts your brand a step ahead, because it takes a 2d mockup, and turns into a 3d experience.  The client can have more control over the experience of opening their product, drinking their coffee, or seeing it outdoors, indoors, or under floresent lighting…  you can make a brand that functions in all environments.

3. Realistic mockups can expose flaws in the brand mark’s design.

I touched on this already.  But a crappy design will expose itself in 3d very quickly.  If the lines aren’t smooth and well constructed, 3d applications like Dimension, will expose it quickly.

4. CG can gives you looks with different style of lights and lighting conditions.

Again… lighting is everything.  If your logo’s setup doesn’t function well in different lighting situations… you may want to rethink the design.

To discuss with me how your brand can be improved visually by 3d… message me below.

Reach StemmCreative

611 North 13th, Herrin, IL

618.691.2807

jason@stemmcreative.net

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