There’s a difference between graphic design and branding…
Simply put, graphic design feeds your brand, your brand feeds your business. If your visual elements are competing with one another, you’ll never win the competition for your customer’s attention…
Graphic Design Is the Skeleton
When thinking about what makes a brand, it’s natural to start with the visual cues: logos, headers, business cards, websites. In truth, these elements are only components of a great brand.
We can be the guardians of your visual identity, taking great care to make sure that each element – colors, shapes, typography, and yes, the logo – is compelling and consistent across all environments. When done right, graphic design ensures that everything is cohesive and in its right place, like a proper working skeleton.
Branding Is the Soul
But of course, a business can’t run on bones alone. To keep the metaphor going, branding is the soul of your organization. Not only one’s muscles and clothes, but one’s beliefs, behaviors, personality, and values. It’s everything from how your customer support answers the phone to the stock photography in your marketing. Branding is any action a corporate body makes, and the art of branding is making that movement as deliberate and harmonious as possible.
Graphic design and branding are inextricably linked.
Aesthetics mean nothing without a solid strategy, and a solid strategy means nothing if it can’t be expressed. As an agency, we constantly have to balance these two forces. Sometimes, that means choosing between something beautiful and something purposeful. In a perfect world, you’re able to get the best of both worlds, but at the end of the day, every decision must be made in service of adding depth to the brand.
Our Services Include
– Logo Design – beautiful artwork that inspires your new project.
– Logo Design with Custom Font – custom fonts give a truly unique look/feel
– Logo Design with Branding Plan – take that artwork and see it the real world.
– Social Media Profile Design – all major platforms covered for perfect fit in your networks.
– Website Design and Hosting – move that brand into an online presence.
– Animation – animate the brand to make it come alive in your promotional materials
FIll Out the Questionaire
The first step in the “creative brainstorming” process will be to gather information so StemmCreative knows the direction to go in concerning your graphics, web, or animation project.
What makes a powerful brand?
A brand has greater impact when it has a strong emotional connection to individual people – when it has meaning. A brand that’s meaningful is more compelling and more valuable than a brand that isn’t.
When people see that a brand stands for a higher purpose, they pay attention. A purpose-led brand simply means more to people, and when a brand lives up to its purpose, it can make a world of difference.
Authenticity is the defining quality of a brand. It comes naturally when you know who you are. When a brand rings true, people can not only tell the difference, they can feel it.
Empathy is understanding people at a level of emotional truth. Figuring out what matters most to them. For a brand that wants to matter to people, there is no substitute for empathy.