One of my favorite things to do is something we designers call, “mock-up.” What does the logo look like when applied to real-world situations. There are elements of my design for my logo that not speaks to me as a person, but also my use of color and overall representation of my company.
1) Vintage Text – I love baseball history and I wanted my design to reflect the wordmarks of old times. I loved the text on old baseball uniforms and wanted that look for my wordmark.
2) Aiming for design in sports and web. I wanted my wordmark to reflect my intention to enter into sports designs – namely uniforms and hats for baseball, football, hockey, and soccer. You will see more of these come into play soon for your viewing.
3) Creativity – not many tech companies take the “old school” approach. I, however, like the idea of having the service with the old mantra, “old general store” approach. I believe its accomplished here.
1) Bright Red: #FA2045, Blue: #566575, Soft White: #F4F5F3, Light Sky Blue: #B4CDDA, and a Soft Navy: #4d4d5c.